GYB Marketing Inc.
Google Certified Partner & 5pecialist
Posts using emoticons receive higher rates of engagement.
By inserting emoticons into posts, you can humanize your brand, yielding rates that are 57% higher in “Likes”, 33% higher in shares, and 33% higher in comments. Decide if using emoticons is appropriate for your brand voice! (Facebook December 2015) ADDED: GYB Marketing 08/14/2016
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