GYB Marketing Inc.
Google Certified Partner & 5pecialist
An analysis of travel keywords of Bing Ads advertisers showed that long-tail keywords performed best. The highest click-through rates (CTR) are consistently found on keyword terms with four or more words, often including a destination and an offer such as “Hawaii all inclusive vacation packages.” On average, 4-word keyword phrases had a CTR of 5.83% compared to 1.71% on one-word terms and 1.95% on 2-word terms. (Bing Ads internal data) ADDED: GYB Marketing 06/19/2016
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